NCAA Name, Image, Likeness – Sponsorship Activations September 30, 2021 Name, Image and Likeness rules take hold of Collegiate Athletics. Brands and athletes are creating unique social media posts and activations as they launch their partnerships. Share Now Related Content MLB Social Media Activation Station SponsorUnited uses massive database to help brands, properties build better sponsorships SponsorUnited signs on Total Sports Enterprises, LLC.